This is a light partially dry sake is a shiboritate (just-pressed style) that preserves the fresh flavor and aroma of freshly-squeezed ingredients. Think of it like a Beaujolais. It has a refreshing taste and smooth finish. The label has two funny oni (demons) scarfing sake on it. It's contained in a brick-pack (paper milk carton) with a plastic-wrapped straw included. Drinking it brings back memories of elementary school juice boxes... only more adult-like.